From 21st November 2013 to 30th March 2014, Les Arts Décoratifs will hold an exhibition dedicated to the work of graphic designer Philippe Apeloig. “Typorama, Apeloig mode d’emploi” (Apeloig, a user’s guide) will showcase thirty years of typographic creativity,from the “Chicago” poster in 1987 for the Musée d’Orsay’s inaugural exhibition to his latest creations including the poster for the “Yves Saint Laurent” retrospective at the Petit Palais in 2010. Philippe Apeloig is one of the rare French graphic designers to forge an international career. His international success is rooted in his multiltural training, from an internship with Total Design studio in Netherlands as soon as he completed his studies, to an ‘apprenticeship’ in April Greiman’s Los Angeles studio. From 1999 to 2003, he had a studio in New York where he taught at the Cooper Union School of Art.
Philippe Apeloig brings movement to the design of letters and words.Instilled them with an emotionaland sensory dimension, Apeloig’s works avoid the overly formal, rigorous character often seen in the graphic design discipline. Powerful evocations of movement in his work were inspired by his passion and fascination for dance.
For this exhibition, Philippe Apeloig chose to focus on the creative process of his images, shown through 150 of his posters, logos, visual identities and books.